We are a young studio working on design outcomes through an inquiry based, process driven approach, juxtaposed with understanding human behaviour and sensibilities. Our designers have an hands-on industry experience of 9+ years in the area of consumer electronics, packaging design, healthcare products, consumer lifestyle and home decor.

Applying Design thinking for holistic problem solving on a strategic level, our approach is focused on finding and addressing crucial insights, problem areas and delivering solutions that align with the client's vision, direction and need.

Principal Designer

Kushboo Shah, an industrial product designer has worked in this field for over a decade. Over the years, she has worked on wide array of projects and work experiences that has widened the spectrum of her interest and thus her practice. Alongside her design practice, she also conducts design thinking workshops for students and working professionals, offers design courses at product design colleges. She has been associated with IIT-Gandhinagar since 2019 and is currently a visiting faculty as Anant National University, Ahmedabad.